Club Brugge’s Reusable Cup Initiative Hits Major Milestone: 2 Million Single-Use Cups Avoided through Sustainable Fan Engagement
Club Brugge, alongside Club NXT and Club YLA, has reached an impressive environmental milestone since the beginning of the 2023-2024 season: saving 2 million single-use plastic cups at home matches. The introduction of reusable cups featuring designs of past players, club icons, and current stars has not only transformed match-day beverage service but also strengthened Club Brugge’s broader Football for Climate Justice initiative.
Reusable Cups: Collectibles with a Purpose
These reusable cups are not only eco-friendly but also designed to appeal to fans as memorabilia, featuring popular former players, legendary figures, and current stars. By adding a €1.50 deposit per cup, Club Brugge encourages fans to either keep them as souvenirs or return them for reuse, reducing waste and supporting the club’s sustainability aims. Each cup serves as a reminder of Club Brugge’s heritage while promoting a greener future. Fans who return their cups ensure they can be washed, sterilised, and reused, cutting the demand for disposable plastic.
Football for Climate Justice: The Foundation’s Commitment to Climate Action
The reusable cup scheme aligns seamlessly with Football for Climate Justice, an initiative led by the Club Brugge Foundation to foster climate awareness within the football community. As the club’s CSR branch, the Foundation champions eco-friendly initiatives that encourage fans to take action against climate change.
The success of the reusable cup programme demonstrates how small changes can have significant impacts, particularly when the football community comes together. By focusing on waste reduction and sustainable practices, Football for Climate Justice illustrates the potential for sports clubs to lead in environmental challenge that involves all of us.
Fans Leading the Charge for Sustainability
Club Brugge’s embraced the initiative with enthusiasm, viewing it as an opportunity to contribute to the club’s environmental ambitions. Fans appreciate both the commemorative cup designs and the chance to reduce plastic waste. Each returned cup plays a valuable role in this collective effort, making match days a chance for climate-positive action. This initiative has fostered widespread awareness of sustainability: fans are proud to support a club committed to climate action, with many voicing their approval on social media and encouraging others to join. The response has shown the potential of football to drive change, with fans expressing pride in Club Brugge’s environmental mission.
