St. Pauli Teams Up with LichtBlick for a Greener Future
German football club FC St. Pauli is active once again for Climate Justice. Partnering with LichtBlick, a leading green energy provider, FC St. Pauli has launched a collaborative initiative, aptly named “Every Step Counts,” aimed at reducing carbon emissions and promoting environmental awareness.
Central to this collaboration is a shared commitment to building a sustainable future. The campaign encourages fans and the wider community to adopt greener habits in their daily lives: from choosing renewable energy sources to embracing eco-friendly transportation, every small action contributes to a greater collective impact.
For the matchday in November against FC Bayern Munich, kinetic plates were installed at the Millerntor Stadium to convert the energy generated by footsteps into electricity. These steps not only produce power but also contribute to donations for the SME Children’s Home in Hamburg, enabling the facility to access 100% green electricity. Fans are also invited to learn more about renewable energy, the stadium’s sustainability efforts, and practical ways to reduce their carbon footprints, inspiring a more environmentally friendly lifestyle.
Initiatives like “Every Step Counts” set an example for other clubs and organisations, showcasing how football’s global reach can help normalise sustainable.
Supporters play a vital role in this movement. By backing initiatives like this, demanding sustainable practices from their clubs, and making environmentally friendly choices themselves, fans can help to give shape to a future where football and sustainability go hand in hand.
